Market Search in Turkey Essay Example | Topics and Well Written Essays - 750 words

Market Search in Turkey - Essay Example   From the research undertaken, Sabra Hummus sells at different prices depending on the quantity and the ingredients. For instance, a seven-ounce Sabra roasted red paper hummus sells at 36. 75 dollars and contains 12 sachets. A seventeen-ounce Sabra Classic hummus sells at 4.49 dollars. A ten-ounce Sabra hummus with Roasted Pine nuts sells at 4.99 dollars (Sabra Hummus). From the market analysis, the client base is focused on receiving value for the amounts spent on any product. To capture, the needs of the student population that has minimal disposable income, Sabra should focus on repackaging its products into smaller quantities. This would enable it to have products that sell at highest $ 4.5, which is an amount of money that most students can expand on a snack. The quantity will play a vital role, especially when targeting the student population. Sabra should undertake all cost-cutting measures, especially when manufacturing the low quantity products. For instance, where possib le, the plastic contains may be replaced by well-branded polythene wrappings which would reduce the cost significantly. Sabra can subsequently pass on the cost reductions to the consumer by lowering prices. Since the organization is largely targeting the student population and the middle class, who constitute a large proportion of the consumers, it cannot charge excessive prices. For instance, it will charge lower prices in universities due to the low level of disposable incomes among the student population.